Ad Intelligence is Advantageous

As a PPC manager and strategist, I am very pleased and excited about the possibilities of Microsoft's adCenter add-in beta for Excel 2007 called Ad Intelligence. Just by going through the basic steps of this program, I realize how efficient of a tool this can be to my keyword building. It includes keyword suggestions, categorizations and extractions as well as monthly and daily traffic estimators. Some interesting organizers include the Geographic and Demographic tabs that breakdown the data of your keywords right into the spreadsheet. Ad Intelligence even drops in a easy-to-read color coded chart with the Monetization option which in my opinion is a nice change of pace compared to Google's Adwords templates. I highly reccommend this tool as an addition to marketers' resources for search-related campaigns. Especially with the highly-likely merge of MSN and Yahoo close at hand, you can bet this instrument will become a common and significant accessory to paid search.

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