Sharing & Caring

A new social networking site called Caring.com launched this week. This site is targeted and dedicated to those who are taking care of their elderly parents. The founder Andy Cohen who hails from Quicken, states that "there are 34 million adults in the U.S. providing care for someone 50 or older, and a third of those are long-distance caregivers". To add to the noble idea, Mr. Cohen's inspiration came from caring for his own mother who had developed lung cancer.

This unique concept sets itself apart from the stereotypes of social networking whereins the information shared is related to healthcare, elderly care and family values. It seems to fill the void in the market outside the usual digital realm of entertainment and consumer spending.

* summary of article: http://adage.com/digital/article?article_id=122051

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