Digital Download 5/5/08

Hope you all enjoyed the spectacular weather we had this weekend.
Here’s this week’s digital download and don’t forget to have a cerveza in honor of Cinco De Mayo!

WHAT IS YAHOO TO DO NOW?



For those who have been keeping up with the Microsoft/Yahoo saga, shocking news came last Saturday when Microsoft announced its bid withdrawal. Apparently Microsoft’s increased offer of $33 per share wasn’t good enough for Yahoo’s $37 per share minimum. Some experts have speculated that this is just another one of Microsoft's tactics to have Yahoo eventually come crawling back. Others say, Yahoo is now scrambling to make a deal with Google despite its weakened negotiation leverage. The backlash of the weekend news has Yahoo shares trading around $23 this morning which equates to about $14 billion that was left on the table. The progress of social and digital media is largely influenced upon Yahoo’s future.

GROW YOUR AUDIENCE WITH MOBILE INTERNET


According to a new cross-platform Internet measurement Nielsen report, Mobile Internet extends the audience reach of many leading Internet sites by an average of 13% over home PC traffic alone. The particular categories of weather and entertainment can have a greater, extended reach. Take AccuWeather.com for example: the site received a 43% audience lift from mobile Internet users. “The data demonstrate that the mobile Internet can not only increase the frequency of visits to a web site, but also grow the overall size of the pie,” said Jeff Herrmann, vice president of Mobile Media for Nielsen Mobile. “Publishers can now monetize their total cross-platform audience, and advertisers will better understand the efficiency and incremental value of mobile Web traffic.”

BRINGING MIXTAPES BACK TO MUSIC LOVERS


Bring back the spirit of the 80’s with that mixtape madness and make your own personalized compilations to share and compare your music taste. This time around, you can do it all online. Muxtape is a free service which allows any user to upload songs in order to create a sharable, online digital 'mix tape.' The mixes aren’t embeddable, but the links can be shared with anyone, and muxtapes are available for public access. The only downsides to this service are that users aren’t allowed to upload multiple songs from the same album, artist, or songs they don’t have permission to let Muxtape use. Are there legal issues involved? Kinda. In using muxtape’s service, you’re acknowledging that muxtape has permission to use the songs you upload. And, you can only create one muxtape.

YOONO, YOUR SOCIAL NETWORK AGGREGATOR


Yoono, a social bookmarking tool which already boasts 1 million users, is coming out of private beta and offering only a few invites to the public. Yoono acts as a browser add-on that lets you chat and share items with friends instantly, offers recommendations as you browse the web and enables you to update your status across various networks and bookmark items. Yoono has a sophisticated capability that allows users to dig down into his or her friends’ content across networks and stream content. Yoono’s widget compiles all updates from Twitter, Facebook, Piczo, Flickr, and Friendfeed, and displays them in a scrollable list. The most useful is “Discoveries”, a widget that analyzes the pages you visit and presents a number of relevant tags and related sites, along with a list of Yoono users who share similar interests. “Web Notes” acts as a collaboration tool that lets you drag images, text, and video into the side bar for future reference or sharing with friends.

AP BRINGS LOCAL NEWS TO IPHONES



Today, the Associated Press launched location-targeted mobile news for the iPhone. Several big news corporations are on board with the new AP service that promises to deliver local news from participating member newspapers and national and international news which will be organized by zip code. AP’s global product development director, Jeffrey Litvack says the Mobile News Network would offer easier access to local news stories than Google or Yahoo’s mobile news services.

Wow, Microsoft Walks Away

I was blown away from yesterday's news of the status of Microsoft/Yahoo's bidding war. I have been predicting over the past few months that Yahoo would put aside its pride and see the benefits of a merge with Microsoft and succumb to its offer. Apparently, even after Microsoft raised its bid to $33 a share (which in itself was not was predicted) Yahoo's CEO Yang wouldn't accept less than $37. Come on, does $4/share make that much of a deal breaker? I guess it does enough for Yahoo to stubbornly hold ground and Microsoft to pout and withdraw its bid.

Some experts have speculated that this is just another one of Microsoft's tactics to have Yahoo eventually come crawling back. Others say, Yahoo is now scrambling to make a deal with Google despite its weakened negotiation leverage. The shareholders are fuming mad since most were more than happy to settle for Microsoft's $33/share offer. What is the fate of Yahoo? Whatever they decide to do, there's little chance they'll have the opportunity again to be in a respectful power of position as a major competitor.

This Week's Digital Download

Nokia Losing Hold On Teens

In a recent report of the Global Habbo Youth Survey 2008, Nokia has lost some of its popularity among teens to Samsung and Sony Ericsson since 2006 when Habbo conducted its last youth survey. The statistics also show 71% of teens are using their mobile phone as a portal mp3 player, 88% regularly communicate via SMS, 70% are using them to take photos and short videos, 64% play games and over a quarter surf the web on their mobile phones.

Your Mom Uses Myspace

Contrary to what most marketers have been saying about Myspace and the social network’s future and significance in the social space, the April 2008 comScore reports had some surprising results. 60% of the Facebook audience visits Myspace, 58% of YouTube and 39% of LinkedIn follow suit. An interesting fact found is while 60% of Facebook users visit Myspace, only 30% of the MySpace audience visits Facebook. Other findings show MySpace reaches 36% of all Moms 25+up online and they spend an average of 3.2 hours on the site and visit about 18 times each month.

Flickr Video Is Here!

Flickr Video officially launched April 8 and currently only Pro members can upload videos but everyone can view them. Flickr will only allow 150MB or smaller individual files (roughly 90 secs worth of video). You have the option to upload longer videos, but Flickr will only play it until the 90 sec mark before going back to the start. Pro users can upload as many as they like and now there’s an advanced search that lets you select which type of content you want.

Social Media Is a Customer Service Channel

Last week, the Society for New Communications Research released a new study on “Exploring the Link Between Customer Care and Brand Reputation in the Age of Social Media”. More than 300 consumers surveyed agreed that search engines are the most valuable online tools for this research. 81% believe that blogs, online rating systems and discussion forums can give consumers a greater voice regarding customer care and 59.1% of respondents use social media to “vent” about a customer care experience among other other findings. Dell and Amazon were cited as the top companies to utilize the online social spaces for customer care. One remarkable observation is the “growing group of highly desirable consumers using social media to research companies: 25- to 55-years old, college-educated, earning $100,000+ – a very powerful group in terms of buying behavior,” said Dr. Ganim Nora Barnes, senior fellow, Society for New Communications Research. “This research should serve as a wake-up call to companies: listen, respond, and improve.”

Google's Gold Goes Strong Despite Economy Woes

Google just reported their Q1 earnings this week and despite investors' lowered expectations and ComScore reports on slowing paid clicks, the numbers were pleasantly surprising and better than expected with a 31% growth ($3.1 billion) compared to last year. Google also attributed 52% of its Q1 revenue to its international outreach. Following close behind the recent report, Google stock rose to $500 a share.

Google's good news only goes to show that the internet industry is not going to suffer the blows of a certain recession. CEO Eric Schmidt states "Our position is we're well positioned, if economics change, to continue to do well because we're so targeted and targeted advertising does well in pretty much most scenarios."

Since their acquisition of DoubleClick, the global internet advertising solutions giant, Google has no doubt it will become the world's biggest display provider and believes that 90% of its daily impressions are eligible for display ads.

Yahoo's Up To Serve: Part 2

In my previous post of "Yahoo's Up to Serve" a couple of months ago, I predicted Yahoo would eventually succumb to Microsoft's bid. In an email from Microsoft's CEO to Yahoo's Board of Directors yesterday, it seems apparent that match point is near. There is no mention of a bid increase or a proposed Yahoo board slate. Yahoo is supposed to release their Q1 earnings in the next two weeks and there's some buzz that a negotiation might be made prior to their announcement. Other commenters say this is Microsoft's way of saving face prior to the cancellation of the deal. Either way, be on the look out for major changes within the next coming weeks that will rock the digital media industry. 

In Our Hour of Darkness

Today celebrates Earth Hour across the globe in respect to people's growing interests and concerns for the climate crisis. Created by the WWF (World Wildlife Fund) in 2007, Syndey, Australia was the first city to participate in the event. Now only a year later, several countries and thousands of cities worldwide will turn off their lights tonight at 8pm (their local time) to support the cause.

Google changed the layout color of their front page to black early last night to show their support for Earth Hour. Their quote "We've turned the lights out. Now it's your turn - Earth Hour" takes viewers to the WWF event's homepage. This is another memorable move by Google that will bring awareness and new participants to an important cause. The creators of Earth Hour know that by millions of people turning their lights off for one hour for one day is not going to cause an impact on carbon emissions, however their global efforts will bring about worldwide support and an educated following to fight for climate change for the world's future.

Starbucks Shows Up in the Social Scene

Last week, the McDonald's of coffee retailers announced the launch of their web 2.0 program called My Starbucks Idea. It's basically a social networking site for Starbucks consumers to comment and suggest ideas for the company on its services as well as vote for other commenters' ideas. Every idea gets points based on votes. Consumers can keep score of the votes online and then can visit Starbuck's new blog Ideas in Action to check and see if the company is actually doing something about them.

It's actually a pretty smart move on Starbucks behalf since it has never really listened to online conversations before according to John Moore, a former Starbucks marketer. Some have criticized that it may be a little too late for Starbucks to rebrand itself while others debate the value of branded blogs and social networks for company advocacy.

Regardless of how late Starbucks may be to the social networking game, their attempt is noteworthy and is already on the track to making positive changes towards its services and customer satisfaction. Just yesterday, Brad Stevens wrote about implementing a frequency discount as part of the Starbucks Card Rewards program which includes free refills on brewed coffee, complimentary customization and two hours of complimentary wi-fi.

Here's a side observation. Since last week Tuesday, March 18th during the time My Starbucks Idea launched, which is exactly one week from today, the "top all-time voted idea" about a punch card system received 388 total comments and 30590 points. The idea is currently **Under Review** by the Starbucks corporate staff. How exciting it is to see a corporate giant give personal and reinforcing daily feedback to the people who matter most: its customers and employees. They're engaging in the space where their demographic spends most of their time and what better opportunity than to welcome them into your store with free limited wi-fi access! If Starbucks wasn't listening before, they're certainly listening now. Cheers, Starbucks!

Graffiti Is Good

After a one month hiatus, I'm back with a new gig and post. These have been transitional times. I've recently left my beloved agency, Icrossing, and now work for the mover and shaker, Telligent. For those who may know little about me, I'm an avid writer and blog enthusiast; I'm all about creation, customization and personalization. So it seems like divine intervention that my career path has crossed with Graffiti CMS which is one of the showcase products I will be marketing and promoting for Telligent.

It's only beeen week #2 for me and so far I'm very impressed with what Graffiti can do. I've been playing with the software and currently in the process of moving my blogs and site over (sorry Blogger). I can't wait to see the results.

Yahoo's Up to Serve

For a while now, I've been holding my breath around the discussion of Microsoft and Yahoo's tiff. But with Microsoft's announcement today of its proxy battle authorization for the company that snubbed its bid last week (a move that will prove cheaper than raising its original bid), my curiosity grows and the drama just keeps getting better. The ball's in Yahoo's court now.

Many people wonder, did Yahoo make a mistake by rejecting the Microsoft offer? It is said in other reports that Yahoo's board could be vulnerable in this proxy fight since all of its directors are up for nomination this year, and in accordance with its bylaws they're elected by a plurality of votes cast in a contested election. Supposedly the senior executives at News Corporation don't expect anything to happen with their discussions with Yahoo over a possible merger and Time Warner seems to be skeptical.

With Google somewhat rooting for Yahoo from the stands, it would still prove to be hard times for Yahoo if they announced a deal with the internet Giant. It's unlikely the shareholders would believe that the money from search alone would be enough to back Yahoo's reasoning for turning down Microsoft.

My two cents is Yahoo's putting up a fight it won't win. Either Microsoft is going to get its way or Yahoo will have to settle for less which would be less than ideal to the prior. I'm grateful everyday I didn't get that job offer from Yahoo back in 2007 and wish the best for its employees in the coming months.

The Amazon of the Web

Women have always been known to be mysterious and complex. "What women want" has been the topic of endless talk shows, relationship books and politics since the dawn of time. It's no different in the marketing world. According to a new interactive Ad Age article, women ruled over 50% of online users in 2007. What were the highest traffic spots? No surprise, they were women's communities (35% unique visits increase) and political categories. Not to mention, there's a larger pool of women bloggers and readers out there in the social web space.

YouTube women visitors comprised of more than 43% last year. The research shows that women are most drawn to news, music and movie clips.

Don't forget shopping! An interesting statistic shows that 68% of women from household incomes of $100,000 or more purchased online versus 49% of those from $35,000 or less household incomes. That's not a tremendous difference.

Another fact that might surprise some is that the casual gaming audience is equally split between men and women. In fact, women are more likely to pay for their casual games.

Healthcare is always a significant source of search and women come out on top as the primary investigators. 90% of women ages between 25 and 34 comprise of the 84% who sought healthcare information via the web. Interestingly, 75% of women ages 65 and up use the internet for their healtcare source as well.

The last two subjects make up "the birds and the bees" factor. Romance and parenthood finish up the online activity of women according to the article. As long as there's these type of informational sources around, women will always be actively looking for subjects on love and family.