The Halo Effect

Lifesavers candy has recently broadcasted ads that portray their perspective on the morality of being good.

Ford Can Be Funny

Here's a new and fun tv ad sent out by the makers of Ford for their new EcoSport SUV.

Man-Snake & a Tripple Whopper

The Now Corporation is responsible for this slinky spin on Burger King.

http://thenowcorporation.com/BIGsnake.html

Cyber Monday

Unbeknownst to many, today is the unofficial start of the online shopping season. The term "Cyber Monday" was coined by retail group Shop.org in 2005 after online retailers noticed a trend of increased shopping online the Monday after Thanksgiving. The group also cites that despite the continual growth of high-speed broadband connections in homes, Americans are still likely to shop at work: "54.5% of office workers with Internet access--or 68.5 million people--will shop at work today, up significantly from the 50.7 percent in 2006 and the 44.7% in 2005".

Special promotions are usually tied to Cyber Monday with retailers racing to get their email marketing a head start for the Christmas season. Black Friday sales and retail special deals from early last week will likely carry over today. However, the hype of Cyber Monday may be dying down. Experts predict a decrease in online spending due to future forecasts of declining economic conditions during the fourth quarter and into 2008. Regardless, a study by BizRate Research and commissioned by Shop.org found that "72.2 percent of online retailers planned a special promotion for Cyber Monday this year--up from 47.2 percent two years ago".

Sharing & Caring

A new social networking site called Caring.com launched this week. This site is targeted and dedicated to those who are taking care of their elderly parents. The founder Andy Cohen who hails from Quicken, states that "there are 34 million adults in the U.S. providing care for someone 50 or older, and a third of those are long-distance caregivers". To add to the noble idea, Mr. Cohen's inspiration came from caring for his own mother who had developed lung cancer.

This unique concept sets itself apart from the stereotypes of social networking whereins the information shared is related to healthcare, elderly care and family values. It seems to fill the void in the market outside the usual digital realm of entertainment and consumer spending.


* summary of article: http://adage.com/digital/article?article_id=122051

Seasonal Stubble Makes the Spot

Coca-Cola has recently released a tv spot ad for its usual christmas season kickoff. Playing on its familiar Santa trademark, Coke's commercial puts a spin on the true meaning of "holiday spirit". Spread the love.

http://creativity-online.com/work/view?seed=ad68bc67